Create and use a successful e-mail small business marketing program for your small business, and you will be sure to get your message out: loud and clear. Email to customers a monthly newsletter, letting customers and prospective customers know about sales, promotions, industry news, tips and, of course, new products. E-mail marketing to increase sales of memberships, if your product dictates. This is one way tow allow members to get advanced discounts and access to new products and supplies. The objective of networking as it relates to your small business marketing efforts isn’t to talk about you, it’s to understand your prospects’ needs, problems and concerns while collecting their contact information. Spend time with the people you meet at these networking functions asking them questions and collecting their contact information. When you take this approach, you can easily determine if they have a need for your services, or if you might know a different service provider, you could refer them to.
When you focus on client problems while networking, the business cards you collect will be much more meaningful since you’ll have an understanding of what the person you spoke with actually needs. Email coupons are also proving to be lucrative. Vendors are surprised to see customers redeeming online coupons that they printed offline. This could work great for almost any product or service. Try it, what do you have to lose - except possibly a new sale.
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